If you are a new business owner, getting your sales strategies together can be a daunting task. Some of the terms used in sales itself are confusing unless one can comprehend the meaning. Not everyone is familiar with business terms, and it can be tricky to understand them without a clear explanation.
Let’s simplify the concept of a “targeted prospect list” by using an everyday example as if we’re explaining it to someone new to sales. Think about wanting to make new friends or find people who share your interests.
Instead of just waiting to meet these people by chance, you can approach it more strategically. A “targeted prospect list” is like creating a list of the kinds of people you’d like to meet during sales prospecting.
If you are in B2C customer acquisition, understanding your product backward is similar to considering what you’re interested in—maybe you enjoy certain sports or hobbies in the given example. Next, look at who around you fits that description which is equivalent to profiling your target audience.
For instance, if you love basketball, pay attention to the people you see playing basketball at the local park. If you have spotted those individuals, think about how you could start a conversation or join in what they’re doing.
It’s all about being intentional about who you want to connect with and taking steps to make those connections. Rather than trying to be friends with everyone, you focus your efforts on the people who are more likely to share your interests.
If you are looking to build a targeted prospect list, here is a breakdown of the steps that will help your purpose:
Use Filters To Profile Your Leads
If you are trying to sell a comb to an association of bald people, it will not lead to conversions; instead, try selling them a wig. Here, either you will change the consumer whom you are approaching or the product.
Several tools can help you start creating a detailed description of your ideal customer. Consider demographics, industry, company size, geographic location, and pain points that your product or service addresses. This step will help you narrow down your focus.
Also Read: The Benefits of Computer Telephony Integration (CTI) for Customer Service
Keep Your Eyes Wide Open
Sometimes learning from others is easier than making the same mistakes as them. Analyze your competitors to understand who they are targeting.
This can reveal gaps in the market or opportunities to approach similar types of prospects who may benefit from your offerings. If they fail in segmenting or understanding the total addressable market, you can save your day by doing it right.
Run Targeted Promotions
The neighborhood mom to whom you are trying to sell a health drink for children does not know that you exist unless you are seen everywhere she goes.
Now that she uses Instagram and Facebook more often than going out, you have to invest in social media ads.
Also Read: How to Select a Company for Professional Commercial Door Services?
Conclusion:
The sales conversion rate from targeted prospect lists is higher than a random list with inaccurate information.
This is the reason the whole hullabaloo around creating one before venturing into sale is recommended.
